2013 Golden Mouse Awards Honorees Named by Women in Ecommerce™

  • Golden Mouse Award

    Fort Lauderdale, FL (July 11, 2013)— The Florida Chapter of Women in Ecommerce™ is pleased to announce the honorees for our Second-Annual Celebrity Experts Auction and Golden Mouse Awards Ceremony taking place on October 10, 2013. The Golden Mouse Award has been created to honor local women in South Florida who are actively involved in their industries, the community and have either implemented or taught some form of technology as part of their professional responsibilities or have maintained a profitable business on the web for at least two years.

    This year’s honorees are:

    • Ellen Sue Burton, Publisher, DUO Magazine
      MEDIA LEADER of the YEAR
    • Madeline Daryadel, President, Wedding Destinations and Quote
    • Sheila Finkelstein, President, Technology for Seniors Made Easy
    • Nadine Floyd, President, MediaLab, Inc.
    • Wanda Gozdz, President, Golden Age Living
    • Dorothy Jacks, Assistant Property Appraiser, Palm Beach County
    • Mary Mathis, Founder & President, Latinariffic & Mensaje TV
    • Debbie Margolis-Horwitz, President, KreativeKontent.com
    • Diane Pasley, Viewbright.com
    • Linda Pereira, President, CPL Events (Portugal)
    • Christina Rowe, President, Standout Media
    • Jennifer Torlone – Amerijet
    • Elaine M. Vasquez, Founder, El Heraldo & Hispanic Women of Distinction
    • Boo Zamek, Publisher, Just Ask Boo

    Heidi Richards Mooney, Founder of Women in Ecommerce™ and Event Chair says, “The Florida Chapter is delighted to honor these outstanding women in our Community. These 15 women represent several industries and communities from Palm Beach to Miami-Dade. Each woman has a giving spirit and a depth of knowledge that makes them role models women can look up to and learn from. In fact, a few of this years’ honorees are not necessarily well-known in South Florida (yet), but they are well-known and highly regarded in their companies and industries in which they work. Their experience and contributions to their professions and their communities made them the perfect candidates to be recognized at newest signature event, The Golden Mouse Awards.“

    About Women in Ecommerce
    For more than 12 years, Women in Ecommerce™ has been helping women do business on the web by providing educational events, seminars, webinars, conferences and teleclasses via our website and social media platforms. We have a diverse membership of women from all walks of life representing 54 countries worldwide. Our members are professionals, educators, etailers, retail businesses, work at home moms, direct sales representatives, affiliate marketers, online sales professionals, auction site sellers and resellers, web designers, and other technology experts.

    More information about the Golden Mouse Awards
    More information about Women in Ecommerce
    To participate in or learn more about the event, see contact information below.

    * The award for Global Marketing is being presented to the International Liaison of the Women in Ecommerce site. She resides in Portugal and has been instrumental in promoting Women in Ecommerce throughout Europe. Ms. Pereira will travel to Florida to personally accept the award and is available for interviews and speaking engagements and while here.

    Heidi Richards Mooney

    2013 Golden Mouse Awards Honorees Named by Women in Ecommerce™

    Acccording to a recent article in Yahoo! Finance.

    The average wedding is $28,427.00 The average amount spent per guest increased to $204.00

    The first venue to reply has a 4-to-1 ADVANTAGE of BOOKING the WEDDING.

    Take the lead with Wedding QuickQuote. Increase revenue and guest satisfaction online.

    Video Presentation | Live Demonstration

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    News You Can Use
  • Susan VladeckIn the February 13, 2013 ehotelier.com newsletter Larry Mogelonsky wrote “Weddings are a fantastic business both revenue-generating and recession-proof. It's amazing to me that many properties fail to actively support their weddings.” He is right on target.

    The number of US marriages per year is 2,096,000 with a Marriage rate: 6.8 per 1,000 total populations based on the previous year as reported in January 2013 by the US Center for Disease Control and Prevention’s online fast stats and counts. The Huffington post January 2013 posting states that 69% of weddings occur on Saturdays. Over $50 billion is annually spent on weddings in the US alone and 39% hold their receptions at Hotels. And I would assume a similar percentage would hold true in most destinations.

    These statistics point out that weddings can be a vital source of revenue especially for hotels in suburban or commercial districts that depend on weekday sleeping room revenue. Consider one wedding reception a month that includes accommodations for out of town guests, usage of hotel amenities and outlets can add another $10,000 to $30,000+ in revenue.

    Brides planning destination weddings bring entire bridal parties and all their guests who often stay for the pre-wedding, the ceremony, the reception, and brunch the following day. This can be a huge bonanza for any specific venue particularly in resort areas where ancillary products and services increase the bottom line.

    Over the last few years there has been a huge transformation in how communications take place. According to Weddingreport.com, the average bride is between 18 and 35, and 78% of 1.63 million couples use the Internet to find wedding services. The now ubiquitous internet easily accessible from PCs, Smart Phones, and Tablets, has become the focus for a large compilation of data and information. Time zones and geography fade as surfers browse information at any time of day or night and answers to queries are expected instantaneously.

    Finding a place to hold any event by searching and browsing has become pro forma. Therefore providing a format that presents more information to brides and wedding planners online, the easier and faster it is to reply to an inquiry, removing the frustration of waiting for an answer and reducing the follow-up effort on the part of the sales and catering teams at any given venue. The first to answer is known in the industry to have a 4 to 1 advantage of booking the business.

    Increase your revenue by targeting the wedding market segment and decrease your effort using the web to expand your market reach.

    Author Susan Vladeck, Ph.D.; VP Marketing, QuickQuoteSolutions; Susan@QuickQuoteSolutions.net; www.weddingquickquote.com

    Weddings Increase Revenue and Decrease Effort So What Are You Waiting For?
  • 2013 California Travel SummitAs part of our California launch at California Travel Summit, March 18-20, at the Sheraton Harbor Island, hundreds of CVBs, DMOs, hotel management companies and owners and other travel partners will have a chance to win a free 1-year membership valued at $6500 (transferrable as desired) by visiting the exhibit for Acorns2OakTrees and asking for Shawn Fisher (the California rep for QuickQuote SolutionsTM).

    QuickQuote Solutions offer instant response RFPs to those planning weddings, events and meetings. Each of the QuickQuote Solutions lets potential customers make selections for their event and receive immediate information.

    Wedding QuickQuoteTM is the instant response RFP for brides seeking immediate tentative pricing and date availability for their wedding any time of day or night. Already a hit in Florida and the Caribbean, hotels/resorts, country clubs/private venues, conference/meeting centers, and even attractions are discovering a whole new revenue stream. Destination or local wedding business fills space on the weekends and in off-season – and the market doesn't fluctuate with travel trends (because, after all, when it comes to brides and weddings, "the show must go on!") When the bride receives her estimate – INSTANTLY – dedicated venue staff also see her "selections" based on specific property amenities and packages, so the first call is really all about setting a time for a site-visit (and you don't have to start with that ever-awkward, "How much money have you got to spend?").

    Brides love the pick-and-click options and are thrilled to find add-ons they hadn't even thought of (i.e., upselling begins during the Wedding QuickQuote process). Potential clients really appreciate getting a personalized and detailed immediate answer while they're focused on it. Venues report up to 80% decreased follow-up time and hundreds of thousands in new revenue potential from pre-qualified leads. Get ahead of the game with the latest wedding RFP technology and brides will have a detailed price estimate from you before your competitions' staffs have even had their morning coffee!

    Destinations and regional hotel groups can add Wedding QuickQuote as a preferred partner and get free branding, increased website hits and visitors while offering their current members in-depth exposure. They can create new membership opportunities for businesses that don't traditionally recognize the direct benefits of CVB-participation. Event QuickQuoteTM and Meeting QuickQuoteTM are also available and all the QuickQuoteTM applications benefit the bottom-line. Sales and catering staff can spend their time BOOKING business instead of trying to chase it down.

    Wedding QuickQuote California Launch at 2013 Cal Travel Summit
  • John J. Hogan, CHA, CHE, CMHS, PhD, CEO @ HospitalityEducators.com, Speaker/Consultant, Expert Witness @ HoganHospitality, Columnist @ Global Publications Phoenix, Arizona Area, wrote "A reminder of the importance of "high touch" in a world often focusing too heavily on high tech."

    Madeline Daryadel replies: "I hate to blow my own horn, however QuickQuote Solutions has really merged the best of both worlds, high tech and the personal touch. Let's take our Wedding QuickQuote application as an example. Featuring our Instant Answer RFP on a venue's website takes the frustration out of waiting for a reply in the search for information. And we in the industry know a timely response has always been the major complaint from wedding planners and future brides."
    The WQQ provides the user with an answer immediately on tentative date availability and following a pick & click selection process, an estimated cost proposal within seconds. "It's like having your first meeting online" said one of our users, "wish all sites provided this service." 
    "John, I hope you and your readership, will take the opportunity to view our video introduction at WQQSite to learn how we have created a software program for the hospitality industry that highlights service and builds a relationship of trust with a potential client online."
    High Touch vs High Tech
  • QuickQuote SolutionsFOR IMMEDIATE RELEASE:

    MAD-Marketing Announces New Team Appointments

    Boca Raton, Santa Fe, Vancouver, Tampa — November 2, 2012 — MAD-Marketing is pleased to announce the  appointment of Andy Ruppanner to the position of Business Development Consultant; Jean Parfionko, as Northwest Regional Sales Director; and Illene Cohen as Sales Account Manager. Ruppanner will over see the development of QuickQuote Solutions, while Parfionko and Cohen will be responsible for sales of QuickQuote Solutions portfolio of products.

    Ruppanner joins QuickQuote Solutions in a leadership position as his specialty is building ‘Stakeholder’ value to attract investment. His expertise is in marketing, business development, executive management and technology.  He is currently Managing Director of Company Builders LLC, is a Principal in Santa Fe Consulting Group, a business development consultancy and has served as CEO/Executive Chairman of several public and private entrepreneurial venture companies.  At IBM, assignments included executive management of sales and service organizations.  After IBM, he joined Office Depot as a Vice President to successfully develop a new technology division, now operating internationally as Tech Depot. Ruppanner has worked in the US and overseas and holds an MBA from Emory University in Atlanta, Georgia and resides in Santa Fe, New Mexico with his family.

    Jean Parfionko has an extensive Hospitality and Tourism background that includes 25 years of Sales, Training and Event Management.  Parfionko expertise and strength lie in her industry experience having worked in management positions at The Vancouver Trade and Convention Centre, Whistler Conference Centre, and The Sheraton Vancouver Guildford Hotel. Parfionko resides in Surry, British Columbia with her family and recently managed conferences for three medical associations in Canada.

    Illene Cohen joins QuickQuote Solutions in the role of Account Sales Manager utilizing her talents in customer relations management (CRM) and advertising to enrich our member’s experience.  Cohen began a career in sales for one of the top print companies in the US and has experience in the graphic Arts Industry, marketing, design and print media.  With attention to detail and organization, her skills will contribute to the creation of the team management concept for QuickQuote Solutions.

    Established in the late 1990s, MAD-Marketing, aka MADSearch, has been a dedicated partner to the hospitality community and is the parent company of the recently formed QuickQuote Solutions, LLC which will oversee the continued development and sales of  Wedding QuickQuote, Meeting QuickQuote and Event QuickQuote.  The Instant Answer RFP technology of QuickQuote Solutions is transforming the entire online inquiry process. For more information view our video presentation www.wqqsite.com or visit www.weddingquickquote.com.


    Madeline Daryadel, Partner
    QuickQuote Solutions


    MAD-Marketing Announces New Team Appointments
  • Jean Parfionko

    Jean Parfionko’s extensive background includes 25 years of Sales, Training and Event Management in Hospitality and Tourism.  Jean’s expertise and strength lie in understanding the hospitality industry from both the venue and planner point of view.

    Before joining QuickQuote Solutions Jean managed annual conferences for three medical associations in Canada and prior to that held management positions with The Vancouver Trade and Convention Centre, Whistler Conference Centre, and The Sheraton Vancouver Guildford hotel.

    New QuickQuote Solutions Team Member: Jean Parfionko
  • Mayfair Hotel & Spa

    September 5, 2012
    Susan Vladeck
    Vice-President, Marketing
    Boca Raton, Florida August 15, 2012 — MAD-Marketing and Alex Gasser, General Manager of the Mayfair Hotel and Spa, announced today that the Mayfair Hotel & Spa in Coconut Grove, Florida, has implemented QuickQuote Suite’s WeddingQuick Quote platform.  Using the industry’s first “Instant Response” RFP platform for online inquiries will expedite the lead response process for brides and wedding planners.
    “Including the WeddingQuick Quote platform in the Mayfair’s online social marketing strategy will expand our visibility as a destination wedding venue,” says Saun Lightborne, Director of Sales and Marketing at Mayfair Hotel & Spa. “The customized pick and click format is very user friendly and provides an excellent opportunity to display our amenities while igniting the bride’s imagination. Providing instant information, tentative date availability and an estimated cost is exactly what today’s bride and wedding planner wants. We are also in the process of using The MeetingQuick Quote solution for the meeting planning industry, as well.”
    Steven Bumpus, Director of Catering at the Mayfair Hotel & Spa is known for his high level of service and creativity. “The Mayfair’s outstanding reputation for successful events is built on the personal relationship we build with each individual client and our exceptional service oriented staff” said Steven. “We recognize the benefits of the WeddingQuick Quote and no doubt the new Vanity Wedding site will drive more destination wedding leads to our hotel.”
    “The internet is an atmosphere of instant answers.” said Madeline Daryadel, partner in MAD-Marketing and creator of the WeddingQuick Quote. “As former hotel sales and catering director I know users are online 365-24/7. With our QuickQuote Solutions your sales office is always open and you will capture interest and business on the spot by answering two questions: date availability and estimated cost. The response is immediate and personal because it based on the client’s selection of menus and amenities offered at your facility.”
    Located in the heart of Coconut Grove, Florida, just minutes from Miami Biscayne Bay, the Mayfair Hotel & Spa is a haven of style, flair, intimacy, and class. The hotel offers a peaceful open-air courtyard, featuring lush tropical plants and an Asian water garden, a 4,500-square-foot Jurlique Spa featuring organic products produced in Australia and a 24-hour fitness center. Each hotel suite boasts private balconies and Japanese hot tubs. The Rooftop Cabana Club offers panoramic views of Miami's Biscayne Bay and guests can enjoy the heated, outdoor pool surrounded by eight private cabanas with flat screen TVs.  Additionally, the hotel provides 15,000 square feet of event space.
    Established in the late 1990s, MAD-Marketing, a.k.a. MADSearch, has been a dedicated partner to the hospitality community. In 2005 they joined with Cendyn, a leading provider of innovative software and awarding winning web designs. The WeddingQuick Quote along with the MeetingQuote and EventQuick Quote are transforming the RFP process. View video presentation for more information and visit Wedding Destinations and Quote.
    Mayfair Hotel & Spa Enhances Online Inquiries with WeddingQuick Quote
  • Pelican Grand Beach Resort

    Boca Raton, Florida July 26, 2012 — MAD-Marketing announced today that the Pelican Grand Beach Resort on Fort Lauderdale beach has joined Quick Quote Solutions to expedite the lead response process for brides and weddings planners using the industry’s first “Instant Response” RFP platform for online inquiries.

    Joseph Maijala, Director of Sales and Marketing at Pelican Grand Beach Resort has an extensive background in the hospitality industry having served as catering manager and director.  “I immediately recognized the WeddingQuick Quote (WQQ) as a crucial online connection to expedite our inquiry response process.  Featuring the WQQ platform on the Pelican Grand’s wedding page gives us a head start in building the all important customer relationship.  The customized interactive Q&A format is easy to use while is also provides an excellent opportunity to display our amenities and ignite the client’s imagination."

    Janeth Alvarez, Director of Catering at the Pelican Grand is known for her personal touch and creativity.  She believes that service to each individual is the key to a successful event.  ”We recognize the benefits of featuring the WQQ on our site.  With follow-up time cut in half, we can focus on qualified customers.  Knowing what a client wants before they walk through the door makes closing business a whole lot easier and no doubt the new Vanity Wedding site will drive more destination wedding leads to our resort.”

    “The internet is an atmosphere of instant answers.” said Madeline Daryadel, partner in MAD-Marketing and creator of the WeddingQuick Quote. “Every venue is using the same outdated form.  Why risk losing a potential customer.  Your catering sales office can be open 365-24/7 and you will capture their interest and their business on the spot by answering two questions: date availability and estimated cost.  The response is immediate and personal because it based on a selection of menus and amenities offered at your facility.” Experience old Florida grandeur at the Pelican Grand Beach Resort. 

    Located in Fort Lauderdale directly on a private beach, the hotel features 156 rooms including 106 oceanfront suites, a beautiful zero entry pool, a Lazy River, oceanfront dining, and poolside cocktails.  The ideal setting for any event, Pelican Grand offers generous meeting space, complimentary high-speed Internet, catering services, and fitness center.

    Established in the late 1990s, MAD-Marketing, a.k.a. MADSearch, has been a dedicated partner to the hospitality community.   In 2005 they joined with Cendyn, a leading provider of innovative software and awarding winning web designs.   The WeddingQuick Quote along with the MeetingQuick Quote and EventQuick Quote are transforming the RFP process. View video presentation for more information.

    Pelican Grand Beach Resort Augments Online Inquiries with WeddingQuick Quote
  • Durham Convention CenterBetter Serving Meeting & Wedding Clients

    Boca Raton, Florida June 22 2012 — MAD-Marketing announced today that the Durham Convention Center has joined selected properties managed by Global Spectrum to expedite the lead response process for meetings and weddings using the industry’s first “Instant Response Solution” for their RFP booking process.

    The MeetingQuick Quote and WeddingQuick Quote applications will be featured on the Durham Convention Center website, in order to provide professional planners and online users with instant quotes for their specific requirements, including tentative date confirmation and estimated costs.

    “Today everyone is online. They want and expect immediate answers. We implemented the QuickQuote Solutions on our site to better serve the meeting and wedding planning community,” said Jen Noble, Global Spectrum’s General Manager for the Durham Convention Center. “This will in no way replace the personal relationship between our experienced sales team, led by Louise LeClaire, and our customers. However, providing an instant proposal within seconds is just one more example of our effort to exceed our customers’ expectations.”

    “The Internet is an environment of instant information and answers,” stated Madeline Daryadel, President and creator of the QuickQuote. “It is understandable why a user’s most common complaint is about poor response time. Research for the right destination takes place during odd hours of the day, at night, on weekends … when offices are closed, or staff is busy. We saw a need, and designed the solution, a software suite of "Quick Quote Response Solutions – WeddingQuick Quote, EventQuick Quote, and MeetingQuick Quote to address those needs. The real benefit is to the venue: Providing pre-qualified leads, reducing follow-up time, shortening the sales cycle and increasing the bottom line.”

    The Durham Convention Center, managed by Global Spectrum, underwent a comprehensive $6.9 million renovation in January 2011. With over 33,000 square feet of space, the center features 2 ballrooms, numerous indoor and outdoor function spaces. Centrally located, the facility offers on-site audio/visual and sound services, staging, event management and catering.

    Established in the late 1990s, MAD-Marketing, aka MADSearch, has been a dedicated partner to the hospitality community. It collaborated with Cendyn in 2005 to provide marketing and innovative software platforms. View a Quick Quote Solution video presentation at http://wqqsite.com or contact expert@mad-marketing.com.

    Durham Convention Center Implements Quick Quote Solutions

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